Open* Invite

Brand Identity and Social Media
Published: May 2026

Brand Identity and Social Media
Published: May 2026

Open* Invite is a community-driven platform made to build a safe space for girls, gays and theys to connect in real life while supporting Portland's local businesses.

The visual concept emerged from the idea of human warmth and connection, using organic strokes and hand-drawn elements to create a sense of comfort and proximity balancing it with a modern aesthetic.

To reinforce the brand's commitment to social responsibility, the color palette was inspired by posters from the Women's Suffrage Movement, adding a sense of warmth through deep red and orange tones.

Open* Invite is a community-driven platform made to build a safe space for girls, gays and theys to connect in real life while supporting Portland's local businesses.

The visual concept emerged from the idea of human warmth and connection, using organic strokes and hand-drawn elements to create a sense of comfort and proximity balancing it with a modern aesthetic.

To reinforce the brand's commitment to social responsibility, the color palette was inspired by posters from the Women's Suffrage Movement, adding a sense of warmth through deep red and orange tones.

Creative Process

Brand Identity and Social Media
Published: May 2026

Brand Identity and Social Media
Published: May 2026

Open* Invite was a particularly meaningful project for me, as it allowed me to support a community I both believe in and am part of. Developed through a highly collaborative process with the founders, the identity was shaped through ongoing conversations and visual research to create a brand that authentically reflects their vision and the welcoming spirit of the community they are building.

Open* Invite was a particularly meaningful project for me, as it allowed me to support a community I both believe in and am part of. Developed through a highly collaborative process with the founders, the identity was shaped through ongoing conversations and visual research to create a brand that authentically reflects their vision and the welcoming spirit of the community they are building.