CHERRY PICKED

NEEDLEPOINT

Branding project developed for a PNW needlepoint artist launching her first physical store blending modern, bold and nostalgic aesthetic.

Year

2026

Deliverable

Brand System, Typography and Illustration

Info

Cherry Picked Needlepoint was born from a deep love of hand made art, believing that every stitching should feel personal, modern, and joyful. 

This real life branding project was designed to stand out in the market through a modern yet nostalgic approach, balancing a bold script logotype with a rounded serif type to blend contemporary energy with retro warmth. The shine detail on the “i” references stitch points, subtly connecting the identity to the craft.