SERENA

A chocolate brand inspired by Amazonian ribeirinha communities and their traditional hand-painted boat lettering, using this visual language to highlight people and cultural identity.

Year

2026

Deliverable

Brand System

Info

Chocolate bar brand developed to celebrate Brazilian people and culture using typography.

The color palette was built by carefully adjusting the saturation of the Brazilian flag colors and pairing them with vibrant tones like pink and orange, reflecting the visual culture of the region and its expressive use of color.